Twitter opens up its analytics platform

Twitter opens up its analytics platform, lets everyone review the performance of their tweets for free - The Next Web:  The change was spotted by Christopher Penn, vice president of marketing technology at SHIFT Communications earlier this week, as well as Danny Olson, a digital strategist at Weber Shandwick. Users simply need to head to the Twitter Ads dashboard and click on the ‘Analytics’ tab at the top of the page to access the new features.

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