Starbucks and social media

Starbucks presses social media onward | Business & Technology | The Seattle Times: "Now fans interact with the world’s largest coffee-shop chain without even visiting a cafe. They just log on to their favorite social-media site and there’s Starbucks or Frappuccino or Starbucks Indonesia chatting away. One of the most successful brands using social media, Starbucks wins more than a popularity contest with its vast numbers of online fans. The sites have become an important way to advertise daily and, occasionally, drive huge numbers of customers into stores. The fifth-largest brand on Facebook, with 34 million fans, Starbucks trails only Coca-Cola, Disney, Red Bull and Converse, according to SocialBakers.com." read more at link above


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