Subway, Google And Target Are Top Brands For Social Currency - Forbes: " . . . . 1. Subway (Social currency score: 712) Subway not only benefits from a large Facebook and Twitter audience but it also gets very high engagement scores. Subway fans and followers are very active. 2. Google (709) Google’s success follows from its large branded ecosystem of products that consumers access in their daily lives. 3. Target (688) Target succeeds because it attracts consumers using a 360° presence through numerous channels and in different functions to create buzz and awareness. 4. Heineken (665) Heineken continuously creates high visibility for its brand through social media. Its users engage with its viral campaigns and innovative concepts. . . . "
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