Global Social Platforms dominate

GlobalWebIndex: "Data collected in GWI.8 (Q4 2012) demonstrates the continued shift in usage from localised social platforms to global ones with huge growth for Twitter, Google+ and Facebook. The fastest growing network in 2013 in terms of “Active Usage” (defined as “Used or contributed to in the past month”) was Twitter which grew 40% to 288m across our 31 markets (approximately 90% of global internet population). 21% of the global internet population now use Twitter actively on a monthly basis. This compares to 21% actively using YouTube, 25% actively using Google+ and a staggering 51% using Facebook on a monthly basis....The trends we’ve seen remain and are becoming ever clearer as we move forward."


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