In another post from Trendstream, Google is compared to Facebook’s new Graph Search. Its data indicate a marked decline in the percent of Facebook users who are actively sharing information about their daily lives—a significant source of data for Graph Search. GWI observes that, “Growth of active usage is concentrated in passive or frictionless sharing actions and behaviours, like “purchasing a product or service” or watching a TV show or film, which have grown massively through 2012.” The post concludes that, “The future of social is far more passive, less about interacting with friends and more about watching or utilizing the social data to navigate and discover the web as well as the world around us. This means the data will not be user contributed but, aggregated about the user. This leaves Google with the upper hand (italics mine).”
In terms of Facebook’s Graph Search, Trendstream’s Tom Smith writes, “It is far easier to lay social and personalised data over a search product that aggregates the entire internet and links that to users. Facebook is only aggregating what exists in the Facebook eco-system or what consumers have opted into share. To bring this data, which will be coming from Facebook’s partnership with Bing, into the Facebook’s Graph Search will be a far bigger technology challenge and most crucially, an immense privacy challenge.” . . . "
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