How Chobani Yogurt Used Social Media to Boost Sales

How Chobani Yogurt Used Social Media to Boost Sales
Entrepreneur
The New Berlin, N.Y.-based company--which is approaching $1 billion in annual revenue after only seven years in business--has tapped into a highly effective marketing and social media strategy that has catapulted it to the top of its industry. Chobani ...

Entrepreneur 

Social media used to stir up rally
The Australian
Police had received no formal warning of the demonstration but had monitored the exchange acrosssocial media and were out in force. From Town Hall, the crowd marched to the US consulate building, where a series of violent clashes began between police ...

@You_Slay_Me: Bogus social media messaging tough on campaigns
Corpus Christi Caller Times
What started out as a free, easy way for candidates to reach potential voters, social media in recent years has turned ugly, with users indulging in a type of digital shape-shifting, creating fake profiles and putting words in candidates' mouths. While ...

Govt evolves three-pronged strategy to deal with social media misuse
The Hindu
Taking serious note of recent misuse of internet and social media, Government has formulated a three-pronged strategy including setting up of a cyber surveillance agency which can forewarn about any such malicious intent. At a recent meeting chaired by ...

The Hindu

Social Media: How to make Facebook's algorithm your friend
The Gazette: Eastern Iowa Breaking News and Headlines (blog)
As social objects attract more interactions, they are given a higher value. While Facebook is characteristically tight-lipped, many speculate that more weight is given to photos and videos on the network as they have historically been more engaging ...

The Gazette: Eastern Iowa Breaking News and Headlines (blog)

Noise New Media goes social 4 ways
The Tennessean
Together Steve Richo and Mark O'Shea run Noise New Media on Music Row. For the past four years they've specialized in developing social-media-based marketing campaigns for state fairs, rodeos and such country music artists as Rascal Flatts, Jason ...

Watchdog: Complain on social media and get companies to notice
Pioneer Press
Social media has changed the world, especially if you have a gripe. Now you can broadcast your complaints far beyond your immediate circle of family and friends. But what's the best way to complain via Twitter, Facebook or other online forums? To find ...

How Social Media Is Helping Plant One Million Trees In Patagonia
Energy Collective
The campaign incorporates social media, GPS technology, and the power of crowdfunding to compel people to get involved with the reforestation effort. The first level of participation is simple: donate $4, and Reforest Patagonia will plant a native ...

NBC Sports Journalists Now Using Social Media and Web Video Reporting to ...
Equities.com
“When I saw the NBC announcement, I could only think 'What a brilliant use of social media',” remarks David Jenyns, Director of Melbourne Video Productions, a social media and web video marketing company, “not only does NBC give fans exactly what they ...

StyleDish: Our Obsession With Social Media Is Totally Ruining ...
By Samantha Randazzo
StyleDish: Our Obsession With Social Media Is Totally Ruining Fashion Week. by Samantha Randazzo | 5:04 pm, September 15th, 2012. Step away from your iPhones, fashion people!! The Top 5 Ways Social Media Has Completely Tainted ...
Styleite

Social Marketing: Understand the fundamentals, says Suzanne Vara of
By Mike Johansson
What are the most important social media marketing skills that graduating college students need to understand?
Social Media Today - The world's...

Going Mobile: Do You Use Utility Marketing to ... - Social Media Today
By jonmikelbailey
What is Utility Marketing? Putting content and information in your marketing material that your target audience can utilize.It's the opposite of interruption marketing where your goal is to get your offer in front of as many people as possible in the ...
Social Media Today - Social Customer

Social Media Finds New Role In Politics
A new study verifies that many people use Facebook and Twitter to stay informed about political news and craft their opinions on key issues.
Government Technology News

Mark Zuckerberg's Win Win Facebook Tax Tips
Forbes
San Francisco was a titter (and Twitter) with tales of a facially rising ocean that would lift all boats. Back then there seemed so much money to be made. Tax nerds were whirring away with programs over which gains could be taxed as capital gain rather ...

Side judge pulled from Saints-Panthers game after his Facebook page showed ...
Yahoo! Sports (blog)
Brian Stropolo, a side judge assigned to work Sunday's game between the New Orleans Saints and Carolina Panthers, was pulled from the crew after it was discovered that his Facebook page shows him to be a hardcore Saints fan. Ray Anderson, the NFL's ...

Yahoo! Sports (blog)

As Occupy anniversary nears, Twitter gives up info on protester
Los Angeles Times
In a case that civil liberty and Internet privacy advocates have been watching closely, Twitter on Friday handed over information about an Occupy Wall Street protester to a New York criminal court. The potential impact remains, as yet, unclear. The New ...

Twitter: The New Old Customer Service?
Wired
But if recent experience is any indication, that's all changing now, for the better, via Twitter. In fact using Twitter for customer service might be the best use case for Twitter I've discovered to-date. ...But I told him not to fret, that we'd get ...

Facebook Could Soon Rival Google in Social Search: Survey
eWeek
With Facebook CEO Mark Zuckerberg under pressure to reassure disappointed investors in the wake of a disastrous initial public offering earlier this year, there may be silver lining for the social networking behemoth. Facebook might find future revenue ...

Facebook doesn't like 'The City of New Haven'
NECN
Used to be main stream media, newspapers, TV would do it, but frankly now we rely on Twitterfeeds, on Facebook postings," Mayor DeStefano said. The city is fighting Facebook to get the page back to reading "City of New Haven," but the mayor says ...

NHL Lockout: Important Twitter Accounts to Follow During the Lockout
Bleacher Report
Twitter is going to be a driving force during this lockout, so who should you follow? Here are important Twitter accounts to follow during the lockout. If there was an important account missed, leave the person and their Twitter handle in the comments...

Bleacher Report

Police Use Facebook To Bust Stupid Sex Offender, Murdering Morons
Forbes
According to The New York Times, members of two Brooklyn gangs, Rockstarz and the Very Crispy Gangsters, used Facebook “to stoke violence in the streets, taunting one another on their Facebook pages, boasting about murders and keeping score, and...

Forbes

Silicon Valley isn't sharing Facebook's misery
TheReporter.com
MENLO PARK -- Silicon Valley, it turns out, doesn't revolve around the stock prices of Facebook and its playful sidekick, Zynga. By most indications, tech companies in this hub of innovation are humming along, even as two of its rising stars endure ...

WinPhone 8 lockscreen will sport Facebook and Twitter notifications
By Alex Wilhelm
The fine folks over at Plaffo spotted two important points on the lockscreen of Windows Phone 8 devices in released videos: the inclusion of Facebook and Twitter notifications. It was previously known that Skype would also be featured.
The Next Web

Twitter surrenders Occupy activist tweets to NY court | The Daily Caller
By Josh Peterson
The move comes as a blow to Twitter, once held up by technology futurists and free speech activists as a paramount of the free flow of information. ... Login with Facebook. Friends' Activity. Find Friends. Invite Friends. Most Read. 'Utterly Naive' ...
The Daily Caller

Snooki Cuddles with Baby Son Lorenzo in Twitter Photo | Gossip Cop
By Daniel Jacobson
When one Twitter follower joked about Snooki's breast pump bra producing alcohol instead of milk, she shot back, “Good one. -_- move ON already.” Follow @GossipCop on Twitter! Like us onFacebook! (Twitter). Sign up for Gossip Cop's ...
Gossip Cop

Kate Gosselin Causes Twitter Outrage With Picture Of Daughter ...
By Radar Staff Kate Gosselin's fans are rabid and so are her haters. And the haters are up in arms Saturday thanks to a photo Gosselin posted on her Twitter page of her daughter Mady's bare legs in a pair of Kate's high heels. "hafta make u ...
Radar Online

Occupy Chicago (OccupyChicago) on Twitter
Sign in New to Twitter? Join Today ». Username or email ...
199.16.156.8/OccupyChicago

SAFETY ON THE NET | Twitter Developers
Craig s List and Facebook have their rules about 'safety' I would like to suggest the use of Avatars that will allow children as young as five years old to access ...
https://dev.twitter.com/discussions/10961

Pinterest's Clear Friendship Emails
Business Insider
I am sure other companies do this as well… but since the email arrived from Pinterest and caught my attention, I will credit Pinterest here and realize other examples will be forwarded my way! Many socially-enabled sites (ie Facebook Connect, Twitter ...

Pinterest gains popularity in wedding planning
nwitimes.com
While Pinterest has plenty of adorable DIY projects and great tips, it doesn't compare to the knowledge and experience of a seasoned professional who can offer design advice, manage deadlines and provide day-of coordination. “Technology, the Internet ...

Pinterest rival Fancy gets into group gifting
GigaOM
New York-based social commerce platform Fancy is rolling out a new option that lets users organize group gifts. The startup also announced a new partnership with American Express that it says could mark the beginning of an extended relationship.
 
GigaOM

Reid Hoffman On Why Seed Startups Should Relax On The Business Model Talk ...
TechCrunch
LinkedIn co-founder and Greylock partner Reid Hoffman has become known for giving solid advice — both to the entrepreneurs in which he invests, as well as the general public with his recent book The Startup Of You. So when he came backstage at Disrupt ...

LinkedIn expert brings network savvy to Vernon
Vernon Morning Star
The interactive LinkedIn seminar, which takes place at the Prestige Hotel, promises a pragmatic approach. Attendees learn on the spot, as they create and develop effective LinkedIn profiles via their iPads and laptops, as well as taking away a toolkit ...

Companies catering to mobile devices thriving
The Desert Sun
LinkedIn Corp., the professional networking website, displays its logo outside of headquarters in Mountain View, Calif. The company has the best-performing Internet stock to go public since the start of 2011. / Paul Sakum/AP ...

Fun at work boosts creativity and productivity
Times of India
While Google employees are paid to play beach volleyball, go bowling or scale a climbing wall, employees at LinkedIn can play foosball or ping-pong when they tire of answering emails. "I think there are some enlightened companies that are beginning to ...

LinkedIn unveils redesigned company pages
Hindu Business Line
LinkedIn has redesigned LinkedIn Company Pages that allows companies to share updates on career offerings, news on products and other relevant information they might want to share with their stakeholders. Starting this week, a few companies such as ...

How To Start Your Social Media Routine Today
Business 2 Community
Optimize any Social Media Ads. Before getting into community engagement, check up on any ads you may be running. This includes Facebook ads, Twitter ads, LinkedInads, and Google AdWords buys. Instead of just collecting data to analyze for a report,...

Business 2 Community

Ask Journalists to 'Fact Check' Stories About Tou
Business 2 Community
This is the 21st in a series of “50 Tips for Free Publicity” on Pinterest. If you like it, repin it by clicking on the “Pin It” button above. And share it with your friends and followers on the other social media sites. * * *. Journalists don't want ...

Business 2 Community

Spam Pinterest | Signs Your PInterest Account Has Been Hacked
By Francesca
Do you know how to recognize if your Pinterest account has been hacked? Learn the signs you need to keep an eye out for and how to identify spam Pinterest.
The SITS Girls

Social media acts as megaphone and sword in CTU strike
WBEZ (blog)
As the Chicago Teachers Union strike drags closer to the one-week mark, it's clear the CPS and CTU have more differences than just at the negotiating table. Take, for instance, how each organization has utilized social media throughout this process ...

WBEZ (blog)

Use Social Media to Combat Terrorism
U.S. News & World Report (blog)
Use Social Media to Combat Terrorism. September 15, 2012 RSS Feed Print. The United States, which invented social media, is now at the mercy of physical attack inspired by social media. What will it take for us to get into this game? Friday morning, my ...

U.S. News & World Report (blog)

The Ultimate Social Network Job Searching Guide
Mashable
Sudy Bharadwaj is a co-founder and the CEO of Jackalope Jobs, a web-based platform that combines search, social networking, and the overall user's experience to provide relevant job openings. Learn how Sudy and Jackalope Jobs obsess over job ...

WATCH: 60 Seconds of Social Media
Huffington Post
Catch up on tablets and e-readers in the latest episode of Freshwire's "60 Seconds of Social Media" below. Plus, we'll introduce you to an Icelandic company that wants to clean up your cloud storage. Did you see last week's episode on social media and ...

Social Media Networks Used by More Than 90% of Small Businesses
Equities.com
5StarControl has taken on a new survey in which more than 9 out of 10 American small business owners report that they use social media networks as an online marketing for small business tool. Reputation Management Site 5StarControl announced that ...

Government to unveil new rules to regulate social media, cyberspace
Economic Times
NEW DELHI: The Prime Minister's Office is pushing for a multi-pronged strategy to 'prevent and contain malicious use of internet and social media', indicating the government's seriousness in regulating the cyberspace. At an August 27 meeting in the PMO ...

Why Embracing Social Media Might Mean More Sales for Jewelers
Jewelers Circular Keystone Online (blog)
One of the stats that I found the most interesting is that “only five percent of all communications and content use in the U.S. happens on social networks.” Considering the relatively short time social media has been influential—as well as the report ...

And The Social Media 'Bacon Number' Goes To Mark Zuckerberg?
Inventorspot
He's also been leaning in the social media space on Silicon Valley cohorts like Reid Hoffman, cofounder of LinkedIn to help plead his case. Still bullish on Facebook, Hoffman told interviewer Michael Arrington that despite the highly publicized ...

What Triggers Universities' Emergency Social Media Response ...
By Eric Larson
Two U.S. universities received bomb threats Friday morning, leading the schools to send out messages via text, email, Facebook and Twitter.
Mashable » Mobile

Your Business and Social Media (No 'Brochureware'... Please ...
By Meghan Somers
A recent Fortune article made an interesting point about the social media efforts of most companies: “Most companies' early efforts with social [media] have been the equivalent of'brochureware' (just as they were on the internet back in the ...
Social Media Today - The world's...

Lesser Known Social Media Statistics | Thought Catalog
By Jon Methven
If Facebook figures out how to digitally serve alcohol, there will be no reason to ever leave the computer. Before social media, people had to spend the majority of their workdays playing Minesweeper and Solitaire, or verbally speaking to one ...
Thought Catalog

“Social Media Hub” Reluctantly Gives up on Twitter
By Candice McMillan
Twimbow is a web application that enables social media users to organize their interaction with friends online, using colors. It gives people a creative way of filtering groups of users, catching important tweets and distinguishing different types ...
ProgrammableWeb

Shear on Social Media Law: U.S. Court: Student-Athlete Social ...
By Bradley Shear
on September 27, 2011, I stated "I believe UNC's new social media policy may violate the 1st, 4th, and 14th Amendments of the U.S. Constitution" because UNC's policy requires their student-athletes to provide the school access to their ...
Shear on Social Media Law

Social Media Reacts to iPhone 5 Announcement | Adweek
It's finally over and done with. Today, Apple officially released the iPhone 5, causing an absolute frenzy in the tech media sphere.
www.adweek.com/.../social-media-reacts-iphone-5-announce...

The rise of LinkedIn's news feed (And how Twitter made a big dumb mistake)
VentureBeat
There were more people posting the article to LinkedIn than there were people tweeting about it. And that's when the sledgehammer hit me. Twitter has a huge new competitor with the potential to swamp them, particularly in one critical area. And, it is...

VentureBeat

LinkedIn's Allen Blue Shares Secrets Of Success (VIDEO)
Huffington Post
Allen Blue, LinkedIn co-founder and vice president of product management, spoke about LinkedIn's distinct mission to truly serve its users after participating in the Huffington Post-sponsored Opportunity: What Is Working jobs panel last Wednesday at ...

LinkedIn shares hit new high
Boston.com
LinkedIn's shares have long moved in the opposite direction of other social media companies because it gets the bulk of its revenue from fees, rather than advertising. Although the company does sell some advertising, it only accounts for about a third ...

LinkedIn's Perry Monaco and Paul Hill, Author Panic Free Job Search at HAPPEN
Equities.com
Paul Hill author of The Panic Free Job Search will be a special featured guest at the HAPPEN Network event "Harness the Power of the World's Largest Professional Network" presented byLinkedIn's recruiting specialist, Perry Monaco. "I highly recommend ...

LinkedIn Remains a Buy
DailyFinance
LinkedIn CEO Jeff Weiner recently gave a presentation at the Citi Technology Conference. What investors learned is that LinkedIn is still worth buying because of the growth opportunities it has ahead. LinkedIn's Hiring Solutions business serves an ...

The One That Got Away: Kevin Rose Passed On Pinterest At A $5M Valuation
TechCrunch
Rose held that high valuations sometimes turns off potential investors, and then brought up how he had passed on investing in Pinterest at a $5 million valuation, as an example. Paul Graham's warning about Google Ventures undercutting existing ...

Pinterest Looking for Ways to Pin Down Monetization
JustLuxe.com
Pinterest might be one of the top 50 most-visited websites in the world, but that doesn't change the fact that the website doesn't seem to be making any kind of money off of its huge user base. They could probably make a substantial income through ...

Grey Poupon pins its web presence to Pinterest
InternetRetailer.com
The brand this week swapped out its web site for a page on Pinterest, the burgeoning social network where users collect and show off things they've found around the web. That means that when a consumer types in the URL “http://www.GreyPoupon.com ...

New LinkedIn Company Pages: What You Need To Know
Business 2 Community
This month, LinkedIn announced that its Company Pages would be getting a makeover. Mike Grishaver, from Product Management and Monetization at LinkedIn, states that these changes will provide “a more powerful way to build relationships with your ...

The Millions : Scholarly Pinterest
By Nick Moran
Are you on Pinterest? If so, you may be interested in Alice Northover's round-up of university presses and university libraries that use the site. Related posts: A Proofreader's Value Summed Up Jim Romenesko's page dedicated to humorous ...
The Millions

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